Website redesign cost in NZ: repair, redesign or rebuild?

Before you set a website redesign budget, name the job you need done. Is a form broken? Is the site hard to read on a phone? Or does the software need to change?

We would ask for a repair quote first if you can point to a fault in a site you can still maintain. Ask for a wider redesign when the work spans the pages, words and layout. Consider a rebuild when the software can no longer meet your needs. If you do not know the cause, start with a check of the site.

What the published prices tell you

Skyrocket’s NZ redesign guide, checked on 7 October 2026, gives these examples:

• NZD $12,000–$25,000: a visual redesign of a 10–15 page site, keeping the same platform and most of the structure.
• NZD $30,000–$50,000 and up: a wider redesign that changes how pages are arranged, adds new copy and moves the site to a new platform.

These are one agency’s published price ranges. They are not a market average, a quote for your site or Digital Brain’s prices. The quoted section does not state whether GST is included. Ask before you compare totals.

Use the examples to compare scope. A new look on the same software is a different brief from a move that also needs new words and page layouts. Neither example sets a price for a single repair.

Choose what to ask for

The guide below shows where we would start. It is a decision aid, not a test result or a promise that a given fix will work.

You can name a fault

↓ Ask for a repair quote and a way to check the fix.

The pages need a new look or clearer words

↓ Ask for a redesign quote. Check what can stay.

The software cannot do the job

↓ Ask for a rebuild review. Confirm the limit first.

You know the symptom, but not the cause

↓ Ask for a site check before choosing the work.

Repair: fix a named fault

For a repair, ask the supplier to name the fault, the change and the test that will show it works. Keep the rest of the site out of the brief unless the check finds a reason to include it.

For example, suppose a contact button is hidden on a phone but easy to find on a desktop. Ask for a quote to fix that layout. Include a check that the button opens the right form and that a test message reaches you. This is a made-up example, not a client result.

Redesign: change the pages people use

Here, we use redesign to mean changes to the look, words or page layout while keeping the core software. A quote might cover new page designs, a clearer menu and a rewrite of the service pages. Ask which pages get each change.

Agree on what stays as well. List the web addresses, forms and tools you want to keep. Ask who will write the text, choose images and check the pages on a phone. Compare quotes against that same list.

Rebuild: change what runs the site

Here, a rebuild means replacing the site’s core software or moving it to a new platform. Ask the supplier to show which need the current setup cannot meet, and whether an update or repair could meet it.

If a move is needed, ask for a plan to carry over the content and test the tools your team uses. Request a list of old and new web addresses. When URLs change, Google’s site-move guide calls for mapping the old URLs to their new destinations and setting up redirects. These send visitors and search engines from an old address to its replacement.

A new design alone is not evidence that more people will enquire. Ask how you will check the result after launch.

Put the same brief in front of each supplier

Before asking for a price, write down the page where the problem occurs and what a visitor should be able to do there. Add a screenshot if it helps show the fault. If all you know is that enquiries have fallen, say that; leave the cause open.

Ask each supplier to put these points in the quote:

• Work included: which pages, words, forms and software will change, and which will stay.
• Proof it is done: the checks you will both use to accept the work, including a phone check and any agreed form tests.
• Full cost: the currency, GST, one-off work, ongoing fees and the rate or process for extra work.
• Handover: who owns the accounts, how your team will edit the site and what support is included after launch.

For a rebuild, also ask how the old site will be kept safe until the new one is checked. Get the launch steps and a way to restore the old version in writing.

You can then compare the same job across quotes. If one costs more, ask which extra work it includes and why your site needs it.

Start with a check of the public site

Our free website check starts with your website address and the email where you want the report sent. Use the optional question to tell us what you would fix first.

We check the public site on a phone and a desktop. The offer is a written report and one fix you can make today, within one working day. We do not need a login. A public check cannot establish what is happening inside private ad accounts or Search Console; access to those would need a separate agreement.

Use the report to help decide what to ask for next. If a finding needs a deeper check, settle that before you choose a repair or a rebuild.